It also gives us a chance to correct perceptions of Lubalin which can be a bit thin,” explains Tochilovsky. “It gives us a chance to parse the very complex stories into manageable pieces of content and highlight how varied his career was. The format of Lubalin 100 offers a template for presenting a designer’s body of work to today’s social media-oriented attention economy. Patrick’s Day?,” joked Fili at a Type Directors Club talk last year. “What else could you do for a Jew born on St. In 1977, designer Louise Fili planned an all-day office party for her mild mannered mentor that involved street postings, custom silkscreen t-shirts for the staff to wear, a greeting on the front page of the New York Times, and a birthday cake in the shape of the star of David. This is not the first grand birthday celebration Lubalin has received.
Lubalin contributed to the design of the epic architectural font sampler, which was once installed at the cafeteria at the CBS headquarters by architect Eero Saarinen. They’re also organizing a pilgrimage to see the iconic work of art “ Gastrotypographicassemblage” at the Culinary Institute in Hyde Park, New York. Short of a Google Doodle, they came up with a genius plan: Lubalin 100, a daily celebration featuring one work by the graphic design legend for each of the next 100 days, posted on the website .Īlexander Tochilovsky, curator of the Herb Lubalin Study Center of Design and Typography at The Cooper Union, tells Quartz that they’re planning a calendar of thematic vignettes and live events-displaying little-known posters, elegant “typographics,” book covers, and even a transcript of Lubalin’s career advice to design students on how to get a job. To mark his centennial birthday, stewards of his archive brainstormed how to get undiscovered gems from Lubalin’s enormous body of work to the public eye.
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